Mobile ads are accounting for much of the growth in the digital ad space — and that’s because they haven’t sent customers fleeing, despite initial protests. Facebook’s new video ads will be carefully monitored and adjusted to not only minimize outrage but also to keep customers coming back. “[A] year ago, I might have balked at such a prominent ad sullying the purity of my precious phone. But today, that sort of ad doesn’t seem untoward,” writes Farhad Manjoo.
–Smartbrief 2013-12-20
